Creative copywriting requires you to get an idea of the topic you want to write on. Instead on pondering over web with relentless keywords, define a set of websites that you can trust for the contents.
For example, to write business articles related to Intenet Marketing (say), you need to have an overview of the industry. So, you can refer to Entrepreneur.com, Forbes, Inc, Fortune and The Economist to get an overview of the topic.
I believe that there are 4 steps to writing great articles. It has helped me write faster up to 3 times.
Step 1: Ideation: This comes through reading.
Step 2: Creative Outline and Hypothesis formation. A writer needs to have a hypothesis on something. For example, if you are writing an article on “How Yelp helps local business?” and you believe that majority of the restaurant goers in the USA refer to Yelp before venturing out, then just state it.
Step 3: Packaging: Now, you need statistics to back up your claims. Harvard Business Review, New York Times, Business Insider, Blogs of Consultancy firms like McKinsey & Co, Bain and Boston Consulting Groups publish reports that have simplified numbers.
8. Avoid adverbs and long paragraphs.
As King emphasizes several times in his memoir, “the adverb is not your friend.” In fact, he believes that “the road to hell is paved with adverbs” and compares them to dandelions that ruin your lawn. Adverbs are worst after “he said” and “she said” – those phrases are best left unadorned.
You should also pay attention to your paragraphs, so that they flow with the turns and rhythms of your story. “Paragraphs are almost always as important for how they look as for what they say,” says King.
9. Don’t get overly caught up in grammar.
According to King, writing is primarily about seduction, not precision. “Language does not always have to wear a tie and lace-up shoes,” writes King. “The object of fiction isn’t grammatical correctness but to make the reader welcome and then tell a story.” You should strive to make the reader forget that he or she is reading a story at al
10. Master the art of description.
“Description begins in the writer’s imagination, but should finish in the reader’s,” writes King. The important part isn’t writing enough, but limiting how much you say. Visualize what you want your reader to experience, and then translate what you see in your mind into words on the page. You need to describe things “in a way that will cause your reader to prickle with recognition,” he says.